In my experience with Workplace by Facebook (I worked on Workplace by Facebook for a few years, I am not working on it now), the new users of these services either install apps within the first few days or don’t install at all. It is not only about how fast Teams was able to catch up and then take the lead, but how dramatically the growth rates of the two products differ.Ī good proxy of the new users’ dynamics of Slack and Teams is their app download figures. At that time, three-year-old Slack’s DAU already amounted to more than 4M users, which is an impressive number for a young startup in the B2B segment.īy mid-2019, Microsoft Teams took the lead in DAU, and by the end of 2019, Teams had outran Slack with their 20M DAU versus Slack’s 12M (almost double).
Microsoft Teams was introduced to the market at the very end of 2016, and became available globally at the beginning of 2017. The facts about the race between Slack, Microsoft Teams, and Workplace by Facebook Learn data-driven product management in Simulator by GoPractice. Test your product management and data skills with this free Growth Skills Assessment Test. And this is exactly what I am going to talk about in this essay. The leading characters once again reminded us of a number of fundamental rules the market plays by. A lot of new data has surfaced, with one of the biggest market intrigues fading away and a new one appearing. At the end of that review, I shared my opinion that Slack experienced problems in the enterprise segment: the competition from Microsoft Teams and Workplace by Facebook for this market segment threatened Slack’s long-term growth prospects and its $20+ billion valuation.Ī lot of things have happened in the eight months that have passed since I published that essay.
Last year, before Slack went public, I did an analytical review of the data disclosed in Slack’s S-1 filing. The work communication market led by companies such as Slack, Microsoft Teams and Workplace by Facebook is something I have been following for a long time. Watching new and rapidly changing markets can teach you many things.
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